20 Models Who Are Taking Over Instagram in 2025

Instagram Fashion Trends 2025

From runway royalty to digital-first influencers, these models are redefining beauty standards and dominating Instagram feeds worldwide. With millions of followers, lucrative brand deals, and trendsetting content, they're not just models—they're cultural icons. Discover who's shaping fashion, beauty, and lifestyle content in 2025.

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1

Kendall Jenner – The Supermodel Influencer

📊 293M+ Followers

@kendalljenner →

Kendall Jenner continues to dominate Instagram as the platform's most-followed model. Her mix of high-fashion runway shots, candid lifestyle content, and brand partnerships creates the perfect Instagram formula. Kendall's ability to balance her Kardashian fame with legitimate modeling credentials sets her apart from typical influencers.

Her 818 Tequila brand and fashion collaborations generate massive engagement. Kendall's aesthetic—minimal, chic, and aspirational—resonates with millions. She's walked for every major fashion house while maintaining an authentic Instagram presence. Her influence on fashion trends and beauty standards makes her the undisputed queen of Instagram modeling.

2

Gigi Hadid – All-American Icon

📊 79M+ Followers

@gigihadid →

Gigi Hadid's girl-next-door charm combined with supermodel status makes her Instagram irresistible. Her content showcases runway moments, motherhood with daughter Khai, and her passion for cooking and design. Gigi's authenticity and relatability despite her fame create genuine connection with followers.

Her fashion week appearances and brand campaigns dominate feeds during fashion season. Gigi's advocacy for Palestine and social causes adds depth to her platform. She represents the evolution of models into multi-dimensional personalities. Her influence extends beyond fashion into lifestyle and parenting content.

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3

Bella Hadid – Edgy Fashion Darling

📊 61M+ Followers

@bellahadid →

Bella Hadid's edgier aesthetic and high-fashion focus make her Instagram a visual masterpiece. Her moody, artistic content and avant-garde fashion choices appeal to a more fashion-forward audience. Bella's vulnerability about mental health and her journey with Lyme disease creates authentic connection.

Her runway dominance and editorial work showcase modeling at its highest level. Bella's vintage fashion finds and styling tips influence trends worldwide. She's become the face of numerous luxury brands while maintaining artistic integrity. Her Instagram represents fashion as art rather than just commerce.

4

Emily Ratajkowski – Empowerment Advocate

📊 30M+ Followers

@emrata →

Emily Ratajkowski uses her platform to discuss feminism, body autonomy, and empowerment alongside stunning fashion content. Her book "My Body" and podcast expand her influence beyond modeling. EmRata's confident, unapologetic approach to her sexuality and career choices resonates with modern audiences.

Her Inamorata swimwear line and fashion collaborations showcase her business acumen. Emily's candid discussions about divorce and single motherhood add relatability. She represents a new generation of models who use their platforms for meaningful discourse. Her influence on body positivity and female empowerment is significant.

5

Hailey Bieber – Beauty Mogul

📊 53M+ Followers

@haileybieber →

Hailey Bieber's Rhode skincare line and "clean girl" aesthetic have made her Instagram essential for beauty enthusiasts. Her marriage to Justin Bieber adds celebrity intrigue, but her own brand and style stand independently. Hailey's minimalist fashion and glowing skin tutorials dominate beauty trends.

Her "Get Ready With Me" content and product recommendations drive massive engagement. Hailey's influence on nail art trends and glazed donut skin created viral moments. She's transformed from model to beauty entrepreneur while maintaining fashion relevance. Her Instagram represents the intersection of fashion, beauty, and lifestyle content.

6

Kaia Gerber – Next-Gen Supermodel

📊 10M+ Followers

@kaiagerber →

Kaia Gerber, daughter of Cindy Crawford, has established herself as a supermodel in her own right. Her Instagram showcases high-fashion editorials, runway moments, and intellectual pursuits through her book club. Kaia's sophisticated content appeals to fashion purists and younger audiences alike.

Her resemblance to her mother creates nostalgic appeal while her own style is distinctly modern. Kaia's relationship with actor Austin Butler adds celebrity interest. She represents modeling's new generation— educated, articulate, and fashion-forward. Her influence on Gen Z fashion choices is undeniable.

7

Winnie Harlow – Breaking Beauty Standards

📊 10M+ Followers

@winnieharlow →

Winnie Harlow's vitiligo made her a groundbreaking figure in fashion, and her Instagram celebrates diversity and self-acceptance. Her journey from America's Next Top Model to international runways inspires millions. Winnie's confident, glamorous content proves that beauty has no single definition.

Her advocacy for skin condition awareness and representation matters. Winnie's high-fashion campaigns and red carpet moments showcase her versatility. She's opened doors for models with unique features and challenged industry standards. Her influence on inclusive beauty representation is revolutionary.

8

Adut Akech – Runway Royalty

📊 2M+ Followers

@adutakech →

Adut Akech's South Sudanese heritage and refugee background make her story compelling beyond her stunning looks. Her Instagram showcases high-fashion editorials and advocacy for refugee rights. Adut's grace and professionalism have made her a favorite of top designers and photographers.

Her Vogue covers and campaign work represent fashion at its most elevated. Adut's use of her platform for social good adds substance to style. She represents the global nature of modern modeling and the importance of diverse representation. Her influence on African representation in fashion is significant.

9

Paloma Elsesser – Curve Model Pioneer

📊 1M+ Followers

@palomija →

Paloma Elsesser has revolutionized plus-size modeling by appearing in high-fashion campaigns traditionally reserved for straight-size models. Her Instagram celebrates body diversity and challenges fashion's narrow beauty standards. Paloma's confidence and style prove that fashion is for every body type.

Her Vogue covers and luxury brand campaigns break barriers. Paloma's advocacy for size inclusivity has changed industry conversations. She represents the future of fashion—diverse, inclusive, and authentic. Her influence on body acceptance and representation in high fashion is groundbreaking.

10

Imaan Hammam – Dutch-Moroccan Beauty

📊 800K+ Followers

@imaanhammam →

Imaan Hammam's striking features and versatility make her a favorite of top photographers and designers. Her Instagram showcases editorial excellence and behind-the-scenes fashion moments. Imaan's multicultural background represents fashion's increasingly global perspective.

Her runway dominance during fashion weeks creates buzz among fashion insiders. Imaan's natural beauty and professionalism set industry standards. She represents the new generation of supermodels who let their work speak for itself. Her influence on high-fashion modeling is significant despite a smaller follower count.

11

Precious Lee – Curve Fashion Leader

📊 600K+ Followers

@preciousleexoxo →

Precious Lee made history as one of the first Black plus-size models to appear in the Sports Illustrated Swimsuit Issue. Her Instagram celebrates curves, confidence, and high fashion. Precious's journey from Atlanta to international runways inspires aspiring models of all sizes.

Her Versace campaign and luxury brand work prove that curves belong in high fashion. Precious's advocacy for size and racial diversity changes industry standards. She represents intersectional representation in modeling. Her influence on expanding beauty standards is revolutionary.

12

Anok Yai – Sudanese Sensation

📊 1.5M+ Followers

@anokyai →

Anok Yai's discovery at a college homecoming and rapid rise to supermodel status is Instagram gold. Her stunning features and runway presence make her a photographer's dream. Anok's content showcases high-fashion excellence and her South Sudanese heritage with pride.

Her Prada campaigns and fashion week dominance establish her as a top model. Anok's natural beauty and professionalism set her apart. She represents African beauty on the world's biggest stages. Her influence on diversifying fashion's beauty standards is significant and growing.

13

Elsa Hosk – Swedish Stunner

📊 11M+ Followers

@hoskelsa →

Former Victoria's Secret Angel Elsa Hosk has transitioned into a fashion influencer and entrepreneur. Her Instagram showcases her impeccable style, motherhood journey, and design projects. Elsa's Scandinavian aesthetic—minimal, chic, and effortless—resonates with fashion lovers worldwide.

Her interior design passion and home renovation content adds lifestyle dimension. Elsa's post-VS career proves models can evolve beyond traditional roles. She represents the modern model-entrepreneur who builds brands beyond their image. Her influence on minimalist fashion and lifestyle content is significant.

14

Duckie Thot – Australian Beauty

📊 2M+ Followers

@duckiethot →

Duckie Thot's striking features and South Sudanese heritage make her instantly recognizable. Her Instagram celebrates Black beauty and high-fashion glamour. Duckie's journey from Australia's Next Top Model to international campaigns inspires aspiring models globally.

Her Fenty Beauty campaign and luxury brand work showcase her versatility. Duckie's advocacy for African representation in fashion matters. She represents the global nature of modern modeling and the importance of diverse beauty standards. Her influence on celebrating dark skin in fashion is powerful.

15

Halima Aden – Hijab-Wearing Trailblazer

📊 1.5M+ Followers

@halima →

Halima Aden broke barriers as the first hijab-wearing model in major fashion campaigns. Though she stepped back from modeling to maintain her religious values, her Instagram continues to inspire. Halima's courage to prioritize faith over fame resonates with millions.

Her advocacy for modest fashion and Muslim representation changed industry conversations. Halima's decision to leave modeling on her own terms showed strength and conviction. She represents the importance of authenticity and staying true to one's values. Her influence on religious representation in fashion is historic.

16

Jourdan Dunn – British Fashion Icon

📊 3M+ Followers

@jourdandunn →

Jourdan Dunn's long career and British charm make her Instagram a mix of high fashion and relatable motherhood content. Her journey as a young single mother to supermodel status inspires followers. Jourdan's advocacy for diversity in fashion has been consistent throughout her career.

Her Burberry campaigns and British fashion influence showcase her home country pride. Jourdan's longevity in the industry proves her staying power. She represents models who balance career success with family life authentically. Her influence on Black British representation in fashion is significant.

17

Suki Waterhouse – Model-Actress Hybrid

📊 2M+ Followers

Suki Waterhouse's transition from modeling to acting and music makes her Instagram multifaceted. Her relationship with Robert Pattinson and pregnancy announcement created viral moments. Suki's bohemian style and artistic pursuits appeal to creative audiences.

Her music career and acting roles in Daisy Jones & The Six showcase her versatility. Suki represents models who successfully transition into other creative fields. Her influence on bohemian fashion and multi-hyphenate careers is inspiring. She proves models can be artists in multiple mediums.

18

Alton Mason – Male Model Breaking Barriers

📊 800K+ Followers

Alton Mason made history as the first Black male model to walk for Chanel. His Instagram showcases high-fashion editorials, dance videos, and advocacy for diversity. Alton's energy and charisma make his content engaging beyond typical modeling posts.

His runway presence and editorial work set new standards for male modeling. Alton's advocacy for Black male representation in fashion matters. He represents the new generation of male models who bring personality and purpose to their platforms. His influence on diversifying male fashion is significant.

19

Lila Moss – Modeling Royalty

📊 700K+ Followers

Lila Moss, daughter of Kate Moss, is carving her own path in modeling while honoring her mother's legacy. Her Instagram showcases Gen Z fashion sensibility and her advocacy for diabetes awareness. Lila's insulin pump visibility on runways breaks stigmas and inspires others.

Her resemblance to Kate creates nostalgic appeal while her style is distinctly modern. Lila's openness about Type 1 diabetes adds important representation. She represents modeling's next generation—authentic, diverse, and purpose-driven. Her influence on normalizing medical devices in fashion is groundbreaking.

20

Amelia Gray – Nepotism Done Right

📊 1M+ Followers

Amelia Gray Hamlin, daughter of Lisa Rinna and Harry Hamlin, has established herself as a model beyond her famous parents. Her Instagram showcases edgy fashion, runway moments, and Gen Z authenticity. Amelia's willingness to discuss mental health and eating disorder recovery adds depth to her platform.

Her runway work and campaign bookings prove she's earned her place in fashion. Amelia's advocacy for mental health awareness resonates with young followers. She represents the new generation of celebrity offspring who work to establish their own identities. Her influence on Gen Z fashion and mental health conversations is meaningful.

Final note: These models represent the diversity, authenticity, and evolution of fashion in 2025. From body positivity to cultural representation, they're not just selling clothes—they're changing conversations about beauty, identity, and what it means to be a model in the digital age. Instagram has democratized fashion while these models prove that talent, purpose, and authenticity still matter most.

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Instagram follower counts are approximate and constantly changing. These models represent diverse backgrounds, body types, and approaches to fashion. The modeling industry continues to evolve toward greater inclusivity and authenticity, with Instagram serving as the primary platform for models to connect directly with audiences and build personal brands beyond traditional agency representation.

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