Energy efficiency has become a top priority and baseline expectation in the real estate sector due to both environmental and financial factors. As climate change concerns grow, green building focused on sustainable real estate practices is seen as crucial. At the same time, utility costs are a major expenditure, so real estate owners and managers have strong incentives to implement energy-saving real estate measures.
Why Energy Efficiency Matters?
There are two key interlinked reasons why energy efficiency matters so much in real estate today:
- Environmental Sustainability: With buildings accounting for nearly 40% of global energy usage, the real estate sector has an obligation to reduce its carbon footprint through energy efficient real estate design and operation. Energy efficiency is at the core of minimizing environmental impact.
- Cost Savings: Energy is typically the highest operating expense for residential and commercial buildings. Using less energy translates directly into cost savings and higher profitability of energy efficient real estate. These cost benefits also make efficient properties more attractive to tenants and buyers.
Energy Efficiency Features in High Demand
When evaluating potential property investments today, both individual homebuyers and sophisticated institutional investors routinely assess and favor buildings with strong energy efficiency characteristics, including:
- Smart thermostats: Programmable and WiFi-connected thermostats optimize heating and cooling to conserve energy.
- Appliances and lighting: ENERGY STAR® certified appliances, LED lighting, and effective daylighting save substantial amounts on electricity.
- Doors and windows: High-performance windows, extra insulation, weather-stripping and draft-proofing reduce waste from air leaks.
- Water efficiency: Low-flow plumbing fixtures cut back on both water and the energy needed to heat water.
- Alternative energy: On-site power generation from solar panels or other renewables helps minimize fossil fuel reliance.
- Automation: Occupancy sensors, timers, and automated smart home networks further limit energy use to only what is needed.
- Eco-friendly materials: Sustainably sourced, non-toxic building materials prevent embodied energy waste.
On top of these direct efficiency features, proper site selection, architectural design, and construction best practices also boost overall green performance.
Why Real Estate Owners Are Prioritizing Efficiency?
Energy efficiency in real estate is a clear win-win proposition for owners and managers looking to add value. Upgrading older properties or ensuring new developments follow the latest high-performance standards allows owners to:
● Drive higher occupancy rates and tenant retention
● Charge premium rents and sale prices
● Reduce operating and maintenance costs
● Demonstrate social responsibility in sustainability
● Enhance brand image and reputation
Likewise, embedding efficiency directly enhances asset value and investment returns. In essence, going green together with smart energy management provides a competitive edge across the board.
Efficiency Upgrades Bring Financial Returns
Beyond the obvious utility savings from using less energy, study after study confirms energy efficient buildings generate higher incomes, rents, occupancy rates, and valuations compared with conventional properties.
For example, the U.S. EPA analyzed more than 100 commercial buildings certified by ENERGY STAR and found they achieved:
● 18% lower maintenance costs
● 34% higher occupancy
● 4% higher rents
● 10.5% higher net operating income
Likewise, research by the Institute for Market Transformation concluded ENERGY STAR multifamily units experienced rental premiums of $30-$150+ per month compared to non-certified competitors.
Smart developers recognize efficiency features generate a positive return on investment through higher incomes that outweigh upfront costs. Plus, available rebates and incentives from utilities and governments help offset upgrade expenses for both commercial buildings and homes.
Efficiency in Real Estate Valuations
When appraising property values, energy efficiency is measured both indirectly through higher achievable rents and prices as well as directly via lower cap rates and higher net operating incomes.
Furthermore, green building certification programs like LEED (Leadership in Energy and Environmental Design) quantify sustainability. Credentials from these independent organizations signify higher quality and command valuation premiums.
A recent CoStar Group analysis found LEED or ENERGY STAR certified buildings showed higher occupancy and sale prices compared to conventional peer assets. Specifically, they observed premiums of:
● +11% higher occupancy
● +7% effective rent
● +6% sale price
Clearly, investing in sustainability pays dividends. In one case study, Google’s $600,000 in upgrades to increase LEED status at its Douglas County data center generated a property value boost of $10 million.
Energy Reporting and Disclosure Mandates
Spurred partly by the demonstrated financial benefits, energy efficiency in real estate has also been driven by widespread adoption of policy measures requiring transparency around energy performance and greenhouse gas emissions from buildings.
More than 25 US cities now enforce building energy benchmarking and audit policies. The states of California, Washington, and others implemented broad building performance standards targeting net-zero emissions. Similar measures are sweeping across Europe and other regions worldwide.
These growing disclosure and compliance mandates aimed at climate-friendly real estate give owners added motivation to pursue energy upgrades and achieve green certifications. Proactive efforts in boosting sustainability will position properties favorably as efficiency regulations expand globally.
Efficiency as the New Normal
Energy-conscious buildings are becoming the new norm rather than a specialty niche. Awareness and promotion of programs including ENERGY STAR, LEED, and others from environmental groups have made buyers, tenants, regulators, and investors insist on sustainable properties.
High-performance features are expected and demanded. Increasingly, buildings unable to demonstrate energy efficiency risk valuations erosion, regulatory non-compliance, and functional obsolescence as greener competitors offer lower total cost of occupancy.
The real estate sector sees green building driving higher rents, faster leasing, elevated sale prices and enhanced reputation for developers and landlords who lead in adopting energy efficient real estate. Sustainability is no longer an option but a baseline requirement for remaining competitive now and into the future.
Frequently Asked Questions
- Why did energy efficiency become a priority in real estate?
Energy efficiency became a priority because buildings account for 40% of global energy usage. There is pressure on the real estate industry to reduce emissions through efficiency as part of addressing climate change. Additionally, energy costs are the largest operating expense for property owners and managers, so reducing waste saves money.
- How does energy efficiency impact real estate financial performance?
Numerous studies confirm energy efficient buildings see higher occupancy rates, rents, valuations, and investment returns compared to conventional properties. Lower operating costs and ability to charge a green premium boost the bottom line.
- Do homebuyers value energy efficiency?
Yes. Homebuyers consistently indicate a willingness to pay more for efficient homes, prioritizing ENERGY STAR and similar credentials. Features like smart thermostats, solar panels and EV chargers are highly sought after. Mortgages and incentives for efficiency make it even more financially attractive.
- What are some key efficiency features for commercial properties?
Leading features for commercial buildings include intelligent HVAC controls, LED lighting, automated energy management systems, variable speed motors and pumps, exhaustive commissioning, building envelope improvements, and integration of renewables like solar PV or geothermal.
- Do efficiency upgrades pencil out financially?
In almost all cases, yes - the long-term energy savings outweigh the project costs. Building owners are seeing 20%+ annual ROI on commissioned efficiency projects. Utility incentives can offset 25%+ of costs. Higher rents and asset values from green certifications also boost ROI.
