In 2024, real estate Instagram is going to be more important than ever. With over 1 billion monthly active users, Instagram is one of the best places to reach potential clients and grow your personal brand as a real estate agent.
But who should you actually be following? Here are the top real estate Instagram accounts every agent should follow in 2024, plus pro tips to make your account stand out.
Buying or selling a home is one of the most emotional and stressful times in a person’s life. An incredible 87% of home buyers now start their search online, more than ever before.
As an agent, being where your clients are—especially on visual platforms like Instagram—is crucial for lead generation and sales. But it’s not enough to just show up. You need to provide value.
The best real estate Instagram accounts act as guides for nervous buyers, hopeful sellers, savvy investors, and everyone in between. They ease fears, answer common questions, and, most importantly, build trusted relationships.
In this post, we’ll share 15 of the best Instagram accounts to follow for daily real estate tips and inspiration to grow your business. Plus:
- Pro profile tips: Learn how to optimize your Instagram profile to convert more followers into clients
- Content ideas: Steal ideas for posts that attract attention and traffic
- Hashtag advice: Determine which hashtags work best to expand your reach
Let’s dive in!
The 15 Best Real Estate Instagram Accounts to Follow in 2024 + Pro Tips to Grow Your Own
The 15 Best Real Estate Instagram Accounts to Follow
Here are our picks for the 15 must-follow Instagram accounts if you work in residential or commercial real estate.
1. The Folio Group (@thefoliogroup)
With over 636,000 followers, The Folio Group is one of the most popular independent brokerages on Instagram. They post drool-worthy luxury listings in LA, San Francisco, and beyond. Even if high-end real estate isn’t your niche, their photos and captions provide great inspiration for your own account.
Top hashtag: #thefoliogroup
2. The Agency (@theagencyre)
The Agency brokers some of the most expensive residential properties around the world. With bold colors and videos showcasing sprawling estates, their posts highlight the LA firm’s trademark modern luxury style.
Founder Mauricio Umansky also stars on The Real Housewives of Beverly Hills with his wife Kyle Richards, giving The Agency unmatched visibility with over 740,000 followers.
Top hashtag: #theagencyre
3. Kelly Wearstler (@kellywearstler)
Interior designer Kelly Wearstler has decorated homes for celebrity clients like Cameron Diaz and Gwen Stefani. Her signature California cool style shines on her Instagram feed of colorful, textural spaces.
With over 735,000 followers, luxury real estate agents can take notes from Wearstler on creating aspirational lifestyle content around high-end listings.
Top hashtag: #kellywearstler
4. Engel & Völkers (@engelvoelkers)
One of the world’s largest real estate brokers, Engel & Völkers gives an inside look at their global brokerage—from architecturally striking listings to their annual conference for agents.
With almost 400,000 followers, their account shows both the business and lifestyle side of working as a luxury real estate consultant.
Top hashtag: #passionforproperty
5. The Neuman Group (@theneumangroup)
Based in LA, husband-and-wife real estate duo Josh and Matt Altman of The Neuman Group sell multi-million dollar homes to celebrities and athletes.
With Josh’s past as a professional poker player and Bravo reality show appearances, their account attracts an engaged audience of over 375,000 followers interested in the exciting world of luxury real estate wheeling and dealing.
Top hashtag: #theneumangroup
6. Pacific Sotheby’s Intl Realty (@pacificsothebysrealty)
The official account for Sotheby’s real estate division in California, Hawaii, and the Pacific Northwest region.
They focus on multi-million dollar homes in coastal communities—think beachfront Laguna Beach showstoppers and Napa Valley vineyards. With supersized, colorful images and videos, they do an excellent job selling not just homes but the elite Pacific Sotheby’s lifestyle.
260,000+ followers tune in daily for the real estate eye candy.
Top hashtag: #livethelifesothebysrealty
7. The Beverly Hills Estates (@thebeverlyhillsestates)
High-priced homes deserve the Hollywood treatment. The Beverly Hills Estates knows the luxury home clientele in LA’s most exclusive zip code and creates cinema-quality video tours of extravagant properties.
Their cinematic posts attract an audience of over 247,000 engaged followers—no surprise given the film industry connections in Beverly Hills. Real estate agents can learn from their expert video content skills.
Top hashtag: #thebeverlyhillsestates
8. Gary Gold (@garygold_la)
One of LA’s top luxury real estate agents, Gary Gold sells mega mansions to celebrities and billionaire entrepreneurs. His posts give a true inside look at the deals and homes other agents only dream about.
With over 240,000 followers, Gary Gold proves successful agents take clients behind the scenes to build an emotional connection and stand out from the competition.
Top hashtag: #justlisted
9. The Behr Team (@thebehrteam)
Husband and wife real estate partners Josh and Heather Behr made over $1 billion in career sales since 2010 by dominating the Silicon Valley market.
The Behr Team account takes you inside the Silicon Valley boom, including listings for newly minted tech millionaires and content on running a real estate team. With over 220,000 followers, it’s a must-follow for team leaders aiming to scale.
Top hashtag: #thebehrteam
10. Kris Lindahl (@krislindahl)
The top Realtor in Minnesota, Kris Lindahl uses video tours and vlogs to give an insider perspective on Twin Cities real estate and his team’s proven sales strategies.
His account has an impressive 206,000 engaged followers who tune in to learn from one of the most successful agents in the Midwest.
Top hashtag: #teamlindahl
11. Homerun Real Estate (@homerunre_official)
As their name suggests, Florida firm Homerun Real Estate does things big. Their account shows off sprawling waterfront homes and million-dollar condos in Miami and Southwest Florida.
With colorful images and videos showing luxury features and stunning views, their content would inspire anyone who dreams about a home in paradise. Over 170,000 followers clearly think so too!
Top hashtag: #homerunrealestate
12. The Sereno Group (@serenogroupsf)
This San Francisco Bay Area boutique brokerage leverages gorgeous photography and videos to showcase Silicon Valley estates.
Their account highlights not just multi-million dollar homes but the agents behind them via fun reels and vlogs taking followers along on their daily adventures. 165,000+ followers tune in for the mix of jaw-dropping real estate and personalized branding.
Top hashtag: #serenogroupsf
13. Pacific Union International (@pacunion)
Pacific Union International operates an exclusive brokerage in California wine regions like Napa Valley and Sonoma County.
If your clients search for homes with sprawling vineyards or luxury second homes for wine getaways, their account delivers lush photography of wine country living. Nearly 150,000 followers find inspiration in exploring new communities and lifestyles through real estate.
Top hashtag: #pacunion
14. The Jills Zeder Group (@thejillszedergroup)
Miami-based agents Jill Eber and Jill Hertzberg dominate sales in South Florida’s most prestigious communities.
The Coldwell Banker duo gives viewers at home a sneak peek inside luxury Miami Beach penthouses and exclusive gated communities that only top agents have access to. Over 145,000 followers soak up the indoor-outdoor waterfront lifestyle unique to South Florida real estate.
Top hashtag: #thejills
15. Tracy Tutor (@tracytutor)
As seen on the hit show Million Dollar Listing Los Angeles, Tracy Tutor Maltas is one of LA’s top-producing real estate agents.
Her Instagram chronicles life as one of LA’s most successful female brokers—from hosting ultra-VIP showings to glimpses inside never-before-seen megamansions. She’s racked up over 145,000 followers thanks to her no-BS style and rare behind-the-scenes access.
Top hashtag: #tracytutor
No matter what local market you operate in, following industry leaders like these top real estate Instagram accounts will give you daily inspiration to level up your own social presence in 2024.
Next, let’s look at some pro tips to make your Instagram profile stand out.
Optimize Your Real Estate Instagram Profile
Now that you know who to follow, here are crucial real-estate Instagram profile tips to convert your own followers into leads:
1. Fill Out Your Bio with Keywords
Your Instagram bio only allows 150 characters. But it’s prime real estate for keywords to stand out in searches and explain exactly what you do.
Sprinkle in keywords like your name, brokerage, specialty (e.g. luxury real estate, first-time home buyers), and location.
🏠 Good example bio:
Josh Young - Palm Springs Luxury Real Estate Agent @ Properties West Brokerage Connect: jyoung@email.com
2. Link to Your Website or Listings Page
Add a link in your bio to drive traffic to your website or listings page so followers can view homes for sale.
Instagram profiles with links get 33% more profile visits. So don’t leave it blank!
3. Use Branded Hashtags
Include 1-2 branded hashtags in your bio too like #TeamYoungRE or #JoshSellsPS.
These help reinforce your personal brand and allow followers to discover all relevant content in one click.
4. Show Off Your Best Photo
Your profile photo represents your brand. Skip selfies and use a professional headshot. Or even better, a photo that shows you helping buyers see a home.
First impressions matter, so pick an image that looks trustworthy and conveys your expertise.
🏠 Good example profile photo:
Real estate agent profile photo - via unDraw
5. Spotlight Listings in Your Highlights
Show off current home listings by saving Stories to Highlights covers. This lets potential buyers and sellers easily view your best properties 24/7.
🏠 Good example highlights:
- “Homes For Sale” – Property listings organized by city or neighborhood
- “Sold Homes” – Sold listings with client testimonials
6. Go Live on Instagram with Tours
Broadcasting live video tours instantly captures attention and builds authority around exclusive listings.
Use the “Live” function to take followers along on open houses, show VIP access, or share market news.
7. Enable Contact Options
Add contact details like your email or phone number so it’s easy for followers to reach you. You can display this info publicly on your profile or privately allow messaging through Instagram.
Stay accessible to convert more passive followers into client inquiries!
Optimizing these key areas helps real estate Instagram profiles stand out and convert viewers into engaged followers.
Next, let’s explore proven types of real estate Instagram content that perform best.
10 Real Estate Instagram Content Ideas That Get Results
Creating content consistently is critical for real estate Instagram growth and engagement.
But it’s easy to get stuck in a rut posting the same listings or statistics repeatedly.
Here are 10 real estate Instagram content ideas to keep your followers engaged throughout the client journey—from selling their homes to moving day excitement!
1. Share User-Generated Content (UGC)
User-generated content from past clients makes the best testimonials. Ask happy homeowners if you can reshare their own photos of sold homes or tag you in Stories.
UGC performs 5X better than branded content thanks to authentic, third-party credibility.
🏠 Good UGC content examples:
- Clients hosting housewarming parties
- Families enjoying home movie night in the new theater room
- Yard signs or SOLD graphics from past sales
2. Post Infographics with Market Statistics
Local real estate statistics get more likes and comments than other types of content. Infographics that compare last year’s home prices or list average days on the market intrigue buyers and sellers.
Visually display numbers that make your expertise shine. Canva or Piktochart makes it easy to design polished graphics.
📊 Good stats for infographics:
- Median sold home prices last 12 months
- Average down payment percentage for first-time buyers
- Typical contingencies included in your area’s offers
3. Share Video Home Tours
Video is essential for real estate Instagram. Record and edit video walkthroughs to showcase listing features buyers care about most.
Think spacious backyards, gourmet kitchens, or luxurious master suites. Adding music and text captions over footage engages viewers even more.
🎥 Good video tour spots:
- Back patio with pool or city views
- Bright, open-concept kitchens with islands
- Ensuite bathrooms with soaker tubs
4. Go Behind the Scenes of Open Houses
Give potential buyers a VIP sneak peek inside upcoming open houses. Snap photos prepping new listings, decorating with balloons, or putting out cookies and snacks.
Later, share Instagram Stories of the crowds and excitement. When done tastefully, this FOMO marketing attracts more visitors.
🏠 Good open house BTS shots:
- Hanging an OPEN HOUSE sign curbside
- Arrange flowers or staging touches
- grinWelcome table with guest book & giveaways
5. Share Local Community Events
Build trust and goodwill by highlighting upcoming local fairs, festivals, or summer concert series. While less directly relevant, this positions you as connected to the community.
As a trusted area insider, clients see you’ve invested in the neighborhood’s long-term vision not just a quick sale.
📆 Good local events to feature:
- Farmers' markets showcasing local farms
- Monthly neighborhood block parties
- Charity races, walks, or community clean-ups
6. Spotlight Awards, Certifications & Good Press
Reinforce your expertise by reposting press features, industry awards, or new professional certifications. These third-party endorsements build authority and trust.
🏆 Good examples to showcase:
- Top Producer plaques recognizing sales volume
- Features in real estate magazines
- New professional designations earned
7. Share Design and Decor Inspiration
Prospective home buyers love peeking inside beautiful, staged interiors for design ideas. Share photos of pretty kitchen backsplashes, soothing color palettes, or serene backyard landscaping that inspire upgrading.
This positions you as the go-to agent for move-in-ready upgraded homes.
💡 Good design elements to feature:
- Neutral paint colors and textiles
- Luxury appliances and hardware
- Outdoor living spaces and pools
8. Spotlight Referral Partners
Cross-promote fellow real estate services providers like inspectors, contractors, or lenders to nurture referral relationships.
Sharing partners’ Instagram handles or recent work builds a sense of community around the client experience.
🤝 Good partners to co-promote:
- Top-rated home inspectors
- Renovation contractors
- Lenders with great rates
9. Share Moving Tips and Checklists
Around 30% of home buyers consider moving out of state. Offer useful tips for clients navigating new neighborhoods or cross-country relocations.
This positions you as a trusted resource beyond just home searches. Help with everything from packing supplies to changing addresses. Share packing checklists and moving countdowns to generate excitement.
✔️ Good moving prep content:
- Counting down the days til closing
- Essential packing supplies
- Change of address checklists
10. Give Home Maintenance Advice
Post DIY tutorials and quick home maintenance tips to nurture ongoing relationships even after sales close.
How-tos related to changing HVAC filters, clearing dryer vents, or testing smoke detectors remind clients you’re there as a lifelong advisor.
⚙️Good maintenance tips:
- Clean dryer vents
- Check and change furnace filters
- Clean out rain gutters
Posting a variety of content builds authority and keeps your audience engaged across the entire client journey.
Hashtags expand that reach even further.
Next, let’s explore the best options for real estate Instagram hashtags.
Top Real Estate Instagram Hashtags
Hashtags help Instagram posts get discovered beyond just your followers. But
Links provided by Claude may not always be valid or up to date. We appreciate your patience as we work to improve link accuracy.
But simply adding a laundry list of generic tags won’t cut it. You need targeted hashtags that actually relate to your niche.
Here are 25 of the best Instagram hashtags specifically for real estate agents in 2024:
Local Area Hashtags
Hyperlocal tags for your city, state, or popular neighborhoods help locals find your account. Some good examples:
- #MiamiRealEstate
- #AustinTX
- #SoCalLiving
Property Type Tags
Niche down with tags for specific types of homes you specialize in:
- #LuxuryHomes
- #LakefrontProperty
- #Condos
- #FirstTimeHomeBuyers
Service Hashtags
Show off expertise around the client experience:
- #RealEstateAgent
- #OpenHouse
- #Escrow
- #TitleInsurance
Real Estate Action Tags
Use active verb hashtags to get more video views:
- #HomeBuying
- #HomeHunting
- #HomeShopping
- #MovingDay
- #HouseHunters
Lifestyle and Design Tags
Highlight aspirational elements of properties with stylish tags:
- #HomeDecor
- #InteriorDesign
- #RealtorLife
- #NewConstruction
Tracking hashtag performance helps you double down on what works. So add Instagram Insights to your analytics dashboard.
Monitor not just impressions but engagements and profile visits from hashtags too. This reveals which niche tags resonate most with your audience.
Now that we’ve covered who to follow, optimizing your profile, content ideas, and hashtags, let’s wrap up with an FAQ.
Real Estate Agent Instagram FAQ
Here are answers to five of the most frequently asked questions about growing your Instagram as a real estate professional:
1. How often should real estate agents post on Instagram?
Post once daily in order to stay top of mind without overwhelming followers. For busy agents, scheduling posts in advance also saves time while keeping your profile active daily.
2. Should real estate agents buy Instagram followers?
Buying followers leads to lower engagement rates which hurts your account. Focus instead on creating shareable content and optimizing hashtags so real, targeted people follow and interact with posts.
3. What’s the best time to post on Instagram for real estate agents?
Early evenings around 5 to 6 pm have the highest engagement as people unwind after work. Scheduling posts just before makes it easy to catch eyes during prime scrolling time.
4. Do Instagram Stories or feed posts perform better?
Both! Stories allow you to be more casual and real-time but disappear in 24 hours. Use Instagram Stories to showcase open houses, market news, or networking events. Reserve permanent feed posts for professional images of home interiors, infographics, and other evergreen content.
5. How can I make Instagram Reels as a real estate agent?
Reels are short 15 to 30-second video clips set to music or audio. They’re a fun way to showcase listings and home features in a creative, eye-catching way. Add music, transitions, effects, and hashtags so Reels appear on topic discovery pages.
Growing an engaged audience on Instagram takes effort but pays off tremendously in brand awareness and lead gen. Use this guide to learn from the most successful real estate Instagram accounts while optimizing your own profile and content.
